Tuesday, August 18, 2015

What to Expect in The 36th AGORA AWARDS?


The Agora Awards is back and the search for the Philippines' best and brightest in Marketing is up to be filled with outstanding Filipino citizens and companies in the Marketing profession.

The Agora is the country's most prestigious award in the field of Marketing that is founded by the Philippine Marketing Association in 1979. The award gives recognition to the outstanding contribution of companies and individuals to the growth and development of the marketing profession in the country.

At the 36th Agora launching, some of the previous awardees are spotted in the event together with some of the officials of the Philippine Marketing Association.


Ms. Alpha Gracias C. Allanigui
“The Agora Awards are a testament to the passion, dedication, brilliance and commitment of excellent individuals and companies in the marketing industry,” says The Agora Director-in-Charge, Alpha Allanigui.

Now on its 36th year, The Agora Awards continues this legacy of marketing excellence, and celebrates the programs and people who have created an indelible mark in marketing. People who are an inspiration to their peers as well as the younger generation. Ms. Allanigui added.

Mr. Henry S. Teodero

Dr. Donald Patrick Lim, Chief Digital Officer of ABS-CBN Broadcasting Corporation
The Agora Circle Conference is one of the initiatives that the PMA has brought back for The 36th Agora. “This year, we decided to revive it, because we saw that people are really looking for avenues to learn more about marketing, its trends and innovations,” says Donald Lim, member of The Agora Awards board of advisers.

This year’s Agora Circle Conference follows the theme “Fifty Shades of Marketing Darker.” Aside from former Agora winners, it will also feature some of the country’s best speakers, members of the academe, industry professionals and students discussing topics that are of interest to the local marketing industry. These include topics on branding, entrepreneurship, social responsibility, and technology. All talks shall be made available online to serve as a resource for marketing professionals and students.

Before, Agora Awards had three categories, namely Marketing Management, Marketing Education and Entrepreneurship. Through the years, additional categories were added to include Marketing Company, Advocacy Marketing, Overseas Marketing, Export Marketing, added to the category is Marketing Communication.



Recognizing the roles of entrepreneurship in innovating the marketing field, a category on Entrepreneurship was also introduced in The Agora Awards. 

Divided into 3 categories according to the size of business: 
  1. Small
  2. Medium
  3. Large-Scale
This category has been well received by Filipino entrepreneurs. A fact that can be seen in the number of entrants and nominees in the category these past years.


The PMA also recognizes the work of public figures who have marketed and advocated the beauty of the country and its people. With this as inspiration, the Honorary Agora Award will now be presented to individuals who have made great contributions in Nation-building. 

This Honorary Award is recommended by The Agora Committee and is only awarded upon the consensus and unanimous vote of The Agora Board and Awards Committee. This year, a distinguished personality will receive The Honorary Agora for Nation-Building.

Now, it's your turn to nominate for the 36th Agora Awards. Nominations is until September 8. 2015. For details and nomination requirement, please visit visit www.theagora.ph.

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For details about the 36th Agora Awards, visit www.theagora.ph.
For information about the Philippine Marketing Association, visit philippinemarketing.net.ph.

About the Author

Diana Rose Salonga

Author & Editor

A barefoot marathoner who loves to cook, loves to travel and chocolate maker. Web content writer and blogger as her hobby. Customer Service Representative by profession and licensed insurance advisor.

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